Task 3 – Unsuitable Digital & Social Media Communications Approaches
|Hard to get subscribers which means limited views on videos uploaded||Not as popular as it used to be as users now use Instagram to look at and share photos||Customers may not want to receive videos from the PSO as it could be perceived as being too personal|
|Instagram now allows for users to upload minute long videos||Better for artistic images and creative photography rather than marketing a business||Images and videos cannot be accessed by anyone meaning that reach could be very low|
|Potential to reach millions of viewers on a global scale||Potential to make connections with other barbering professionals either in the local area or over seas||Opens up two-way communication as customers can reply to Snapchats which could in turn increase brand loyalty|
|Almost impossible to target a specific geographic location as videos can be seen by anyone, anywhere||Has a reputation for being juvenile and not for adult professionals||Images and conversations don’t last as they are deleted once viewed|
Billy Moulds – 14006146
Alexandra Isaac – 13139638
Austin, B. (2014) The marketing pros and cons of Tumblr. Available at: http://www.fourthsource.com/social-media/marketing-pros-cons-tumblr-17431 (Accessed: 4 December 2016).